One company at a time. Always your choice.
A traditional fund asks you to commit a large sum upfront and trust the managers with every decision after that. We work the opposite way. Opportunities come up over time, and you decide on each one individually, knowing exactly what you are looking at.
- 01
We find the deal
Opportunities reach us through our own network — second-generation founders, the people they went to school with, and operators we have worked alongside. This is the part that is hard to copy and the reason we think we can see companies others in this community never get shown.
- 02
We do the diligence
Before anything reaches you, we meet the team, use the product, talk to customers where we can, and read every line of the terms. We are looking for reasons to say no, and we find them most of the time. Being selective is the service.
- 03
You decide whether to participate
For each deal that clears our bar, you get a plain-language write-up: what the company does, who is building it, the actual terms, the minimum to take part, what has to go right, and what could go wrong. Then you choose. Passing costs you nothing and requires no explanation.
- 04
We execute and report back
Once you are in, we handle the legal structure, the paperwork, and the wires. After that you get straight updates — including the quarters where a company is struggling, because that is when you most want to hear from us.
Why deal by deal instead of a fund
A traditional fund
You commit a large sum upfront to a pool and sign away the decisions. You do not see companies before they are bought, you cannot decline the ones you dislike, and your money is locked up for the better part of a decade.
How we do it
You commit nothing upfront. Each time we find something, you see the company and the terms and make your own call. It asks more of you and less of your trust — which, for a first investment together, is the right way around.
Questions about the process?
We will happily walk through the whole thing on a call, at whatever level of detail you want.